Project Description
Visions Federal Credit Union gave my class the opportunity to apply what we learned throughout the semester in Social Media Marketing to develop a marketing campaign for two new locations that they were planning to build in Cortland, NY and Ridgewood, NJ. We were tasked with designing a campaign involving social media, paid and organic media and a landing page for each location. I was took on the role of Paid Media Director and acted as Account Director due to unforeseen circumstances during the project.
I started the project by performing market research on the company and the locations and developed a collaborative document where my group members could find the information. I also performed keyword research and designed mockups for the social ads as well as the Google Search ads. I helped my group members with their tasks including creating some of the visuals. I was available to answer questions to my team members and help when needed throughout the entire project. We presented our campaign at the end of the semester to our co-instructors and the marketing manager of Visions Federal Credit Union.
Skills
Leadership
Search Advertising
Teamwork
Search Engine Optimization
Project Managment
Social Media Advertising
Keyword Research