Visions Federal Credit Union Digital Marketing Campaign

visionsfcu.jpg

Project Description

Visions Federal Credit Union gave my class the opportunity to apply what we learned throughout the semester in Social Media Marketing to develop a marketing campaign for two new locations that they were planning to build in Cortland, NY and Ridgewood, NJ. We were tasked with designing a campaign involving social media, paid and organic media and a landing page for each location. I was took on the role of Paid Media Director and acted as Account Director due to unforeseen circumstances during the project. 

I started the project by performing market research on the company and the locations and developed a collaborative document where my group members could find the information. I also performed keyword research and designed mockups for the social ads as well as the Google Search ads. I helped my group members with their tasks including creating some of the visuals. I was available to answer questions to my team members and help when needed throughout the entire project. We presented our campaign at the end of the semester to our co-instructors and the marketing manager of Visions Federal Credit Union.

Skills

Leadership

Search Advertising

Teamwork

Search Engine Optimization

Project Managment

Social Media Advertising

Keyword Research